When traveling with children all the long way from Москва to Новосибирск using the Trans-Siberian Railway nothing beats the good old painting book,
so Ferrero Russia produced a promotion for their Kinder Pinguí brand where you got the book plus a painting set to get you going immediately.
All you needed to do was buy a 2-pack (which is of course never enough for the long travel) and that’s all. The promotion itself was programmed and animated in Adobe Flash (including our favorite jumpin’ arrows) to give the children a preview what to expect and was integrated in the kinder-pingui.ru website.